The Ins and Outs of Affiliate Marketing Marketing promotions
Affiliate internet marketing networks offer an atmosphere where
businesses that have some thing to promote (Advertisers) meet with
businesses who understand how to promote it (Publishers). Many large
Affiliate marketing networks provide hundreds of products and solutions
to be sold to their network of thousands of publishers.
Affiliate internet marketing networks usually focus on an efficiency
basis (CPA), where you only pay whenever a sale or lead is made for you.
You get a sale or lead at a pre-specified cost and then award the
associate network with a bounty for generating the sales or lead in your
case. The Affiliate network then will pay their publishers for
generating sales on your behalf, minus what the network keeps for itself
for putting the offer together. This might sound just like a shopping
portal, but there are a few distinct differences. A shopping portal
places your product or service in direct connection with the online
shopper. Online marketing networks place your products in direct
reference to publishers (marketing or media companies.) Each publisher
might use their very own resources to generate sales for you, be it PPC,
SEO, email, banners and the like.
Not every product or service will work with an affiliate internet
marketing campaign, and lots of associate networks will not accept your
offer except certain conditions are met. The average website isn't
"marketing ready" for an affiliate marketing online campaign, and often
needs a redesign or a separate website to enable easy sales or lead
conversions. Most sales lead generating campaigns work across affiliate
internet marketing networks so long as you are not trying to collect too
much information, or information that makes your visitors feel nervous
for instance a social security number. For product sales, you have to
present a very appealing offer like "a free 7 day trial for a diet
pill", "free services for 1 month", or anything that can be considered a
minimal risk bargain. An offer such as "a 42 inch plasma screen Tv set
for only $1,597" will not work. As always, there are exceptions, and
you'll need to work closely along with your affiliate manager to produce
a campaign that'll be popular among the publishers.
With the nature of the affiliate networks, they may be volatile and
risky, and are not recommended for any company until they have a lot of
internet marketing experience to their name. The sales potential of
affiliate network marketing can be huge, and any time gigantic sales
numbers come into play, so do gigantic risks. Many affiliate networks
have what are known as "Super Affiliates" that have the potential to
create thousands and thousands of dollars in sales commissions every
month. The volatility comes from both the marketing power available
through an affiliate network, along with the performance-based
atmosphere they provide.
For the most part, the publishers that do the selling from the
affiliate networks are greedy. They want to sell only the services and
products that yield them the most revenue. It's their right, in the end,
since they're working on an efficiency basis and assume all marketing
risks.
Author: Regular Articles
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