Medical Alert Systems, Baby Boomers and the New Demographics

The genesis of the medical alert industry dates back to around 1977. At that time, the target market was (and still is) an elderly person in their mid eighties, who may be living alone and who may have some medical issues. Then, as now, the most common concern was falling and not being able to get to the phone. Therein lies the importance and value...
Dec 18, 2014 |

How Important Is Demographics for Your Business?

You probably hear about the word often, but do you know what "demographics" means? Demographics are the statistical component of marketing that is used to identify population segments through specific traits and characteristics. They make targeted approaches to these various population segments possible. Business entities - whether large or small -...
Dec 18, 2014 |

Using Demographics by Zip Code for Marketing

The value of demographics in any business cannot be stressed enough. Companies engaged in insurance and real estate, for instance, use neighborhood demographics to dig deeper into zip code areas and magnify specific neighborhoods. But are you truly aware of how demographic data is used in your marketing campaigns and efforts for maximum benefits?
Dec 18, 2014 |

Knowing Your Customer Demographics

You may have studied the customer demographics before you selected your dollar store location. If you didn't, you should have. For those who have been in business for more than a year or two, it may be time to take another look at the type of shopper who lives within a few miles of your store. You can do this several ways. Either check the...
Dec 18, 2014 |

Demographics, Geographics and Psychographics: Three Things You Must Know About Your Tribe Market

Marketing is the act of letting people know about your product or service. It is education. Sales is the act of solving the prospect's problem, alleviating their pain, or fulfilling their desire and exchanging money with them for your product or service. Not all people are going to need your product. Spending money marketing to "anyone who can fog...
Dec 18, 2014 |

Defiant, Kurds vote in northern Iraq, seeking path to independence

In Erbil, capital of northern Iraq’s semi-autonomous Kurdish region, the longstanding dream of statehood has been sold as a done deal. Streets have been lined with billboards in favor of Kurdish... Read More

In Alabama, an early test of anti-establishment mood

“We cannot be bought,” declares B.B. Sellers, as he and his wife leave a sweltering outdoor rally for Roy Moore, the firebrand former judge who has been leading in a tight Republican run-off for US... Read More

Why elections in Europe spring a surprise

Last spring, Europe watched with surprise as a new centrist party in France, En Marche!, defeated the two traditional parties. The election win was a signal that the French want more independence... Read More